The publications’ executives anticipate that leaving AMP will give them more control over their mobile pages, ad formats, better prices for their ad space, and a better chance for paywalled sites to grow their subscriber bases. The Washington Post abandoned AMP in 2021. The Wall Street Journal reports that Vox Media LLC (Verge, Vox and New York Magazine), Buzzfeed’s Complex Networks (Complex and Sole Collector), and BDG (parent company of Bustle, Gawker, Nylon and W.), have all begun testing or considering leaving AMP in favor of their own mobile-optimized pages. Large publishers have been moving away from AMP after Google stopped requiring the framework for placement in its Top Stories carousel. Daniel Aleksandersen, the add-on’s creator, developed it to “keep the web decentralized” and deny information to “search engines that want to take control over the web.” It is used by more than 5,800 Firefox users. “And, Google uses AMP to further entrench its monopoly, forcing the technology on publishers by prioritizing AMP links in search and favoring Google ads on AMP pages.”ĪMP technology is bad for privacy because it enables Google to track users even more (which is already a ton).Īnd, Google uses AMP to further entrench its monopoly, forcing the technology on publishers by prioritizing AMP links in search and favoring Google ads on AMP pages.- DuckDuckGo April 19, 2022įirefox has not announced plans to begin rerouting AMP pages, but Firefox users interested in having this feature can use the Redirect AMP to HTML add-on. “AMP technology is bad for privacy because it enables Google to track users even more (which is already a ton),” DuckDuckGo tweeted. Shortly after Brave published its announcement, DuckDuckGo tweeted that its apps and extensions now also support bypassing AMP pages in favor of the publisher’s original URL. This is currently available in the nightly version of Brave.ĭe-AMP is available in the Nightly and Beta versions of the browser and will be turned on by default in the next official release for desktop and Android, with a debut on iOS following after. It detects when a user is about to be passed through to a known tracking domain and skips the tracking site, delivering the user directly to the intended destination. “AMP harms users’ privacy, security and internet experience, and just as bad, AMP helps Google further monopolize and control the direction of the Web,” Brave Privacy engineer Shivan Sahib said.īrave is also working on a “ debouncing” feature to protect its users against bounce tracking. Yesterday both DuckDuckGo and the Brave browser announced they will be bypassing Accelerated Mobile Pages (AMP) in favor of serving publishers’ content on the original URL.īrave is calling the new feature “ De-AMP.” In cases where it’s not possible to rewrite the URLS, the browser will watch as pages are fetched and redirect users, while preventing AMP code from being loaded and executed.
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